Gucci Guilty: a new dawn, a new chapter.
Behind the Gucci revolution, a new vision. Eclectic, contemporary, romantic—creative director Alessandro Michele is telling a different story about the brand. Celebrating individuality, the allure of the undefined, Gucci maps an emancipated sexuality. Designed with passion and authenticity, the House’s attitude is a feeling of freedom. Beginning on the runway, this story has flourished in every piece of the brand, and now it transforms Gucci fragrances.
Inimitable, unapologetic, the generation that inspires Alessandro Michele is characterized by a celebrative anarchy. They don’t believe in conformity, submitting to labels or to gender rules, breaking free from common social boundaries. They express themselves however they want, with whomever they want and passionately explore whatever they want. They are hedonistic: indulge in life’s pleasures, experiment and enjoy without the feeling of guilt. This modern declaration of self-expression and sexuality ignites the new chapter of Gucci Guilty. It sparks the campaign’s powerful statement: #GuiltyNotGuilty.
Under the #GuiltyNotGuilty light, the Gucci Guilty fragrances embody the new edge of the brand. They signify freedom, by sharing traditional male and female fragrance ingredients. In both scents, pink pepper, a warm, sweet peppery berry incites excitement while Patchouli, a complex green, woody and earthy note creates a sense of mystery.
We thoroughly enjoyed testing out the for him and for her fragrances and personally between us, could NOT stop wearing them, day and night this is a fragrance to stick by and we’ll be heading out for more!
Gucci Guilty for Her’s signature note, the intimate and magical Lilac flower, is laced with Amber, known for its warmth and grace with a powerful lasting impression. This is fragrance created for a libertine — unapologetic of her impact.
Gucci Guilty for Him opens with invigorating Lemon and striking Lavender, a note known to seduce. At the heart, floral, sensual Orange Blossom blurs the concept of traditional masculine and feminine notes heightening the allure to whomever is captured by this intoxicating fragrance.
Presenting Gucci Guilty, signature scents for hedonists, for libertines and for those who are truly free. #GuiltyNotGuilty
Pour Femme GUCCI GUILTY EDT – 30ML, £42, GUCCI GUILTY EDT – 75ML,
£68, GUCCI GUILTY EDT- 50ML, £54
Pour Homme GUCCI GUILTY EDT – 50ML, £49, GUCCI GUILTY EDT – 90ML, £62.
Available from today nationwide