beauty

POP. Bold. Authentic. Irreverent.

A celebration of individuality, authenticity and adventure, Summer 2016 sees the launch of a new Stella McCartney fragrance, POP. In the moment, bold, and irreverent, POP is the scent of a new generation, who are coming into their own, true to themselves and are about to POP.

POP is bright, modern and irreverent. A unique scent, it combines the vibrant floral of tuberose with sandalwood, echoing the multi-faceted of the new generation of Stella McCartney icons. POP reinterprets tuberose, chosen for its iconic bold scent, by emphasizing its brighter, crisper, solar floralcy. This newfound vibrancy is balanced with sandalwood; the unexpected combination of the floral and woody notes resulting in an undeniably feminine scent that makes a statement without being overwhelming. Inspired by the fragrance’s bold yet balanced attitude, the bottle and cap are combined together into one unexpected arrangement of minimalist shapes.

Stella McCartney comments “POP is a spirit. It is about capturing and celebrating that very special and exciting time when you are finding yourself and coming into your own. It is about freedom, and starting your life away from judgements or labels. Together as one, these strong young women are a force to be reckoned with.”

Available nationwide in Boots and other fragrance counters, £42 for 30ml, £54 for 50ml, & £74 for 100ml

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