beauty

Perfectly prepped party hair

From those responsible for
bringing keratin smoothing treatments
to the UK and altering hair history, the creators of 72 Hair have developed a
range that creates healthy, gorgeous hair with minimum effort and maximum
style.  With over 72 years combined experience
in the hair industry and years of research and development, 72 Hair have
devised a new generation, gel based
keratin, guaranteed to offer consumers the power to eliminate the daily
struggle of maintaining perfect looking hair.

Packed full of ingredients to
create perfect results, the innovative and new generation Gel Based Keratin is the leading ingredient.  This new gel formulation penetrates hair
quickly, rejuvenating hair back to its healthy original condition.  Hydrolysed
Keratin
revitalizes the hair and helps rebuild strength to increase hair
elasticity and reduce breakages. Collagen creates a protective shield
against irritation and exposure to chemical treatments, aiding body,
manageability and increased tensile strength.  Finally, Hydrolysed
Silk
encourages smooth, shiny and easy to manage hair, whilst helping to
protect against environmental damage.  

72 Hairs’ philosophy is to ensure
everyone can achieve the same perfect results regardless of their hair texture
and type. Suitable for over processed/ coloured/ afro hair or tresses in a
virgin state, the 72 Hair collection repairs the cuticle, improving condition
without affecting hair structure.

This innovative collection
consists of a Nourishing Shampoo, £14.99, for
normal/colour treated hair, Intensive
Moisture Shampoo £14.99,
 for chemically treated or damaged hair, Hydrating Conditioner £14.99, for deep
nourishment, Blow Dry Cream, £14.99,  to
restore moisture and protect from heat, Repair
Oil, £14.99, 
for frizz free, shiny hair and the hero product and an incredible Intense Replenishing Mask, £24.99 to help to
de-frizz, strengthen and replenish.

The Blow dry cream left our hair fantastically moisturised and shiny with no residue or following greasy-ness. Plus the added subtle fragrance. We love it, and no use it every time we get our hair dryer out! 

Available
online from £14.99 at www.72Hair.com and
selected salons nationwide; including Rush Salons, Josh Wood Atelier, Jo
Hansford and Paul Edmonds 

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